Google’s Chrome valued at $20 billion in potential forced sale

Alphabet Inc.’s Chrome browser could be valued at up to $20 billion if a judge approves a Justice Department proposal to sell the business, marking a potential landmark action against one of the world’s largest tech companies.

The department will ask the judge, who ruled in August that Google illegally monopolized the search market, to require measures related to artificial intelligence and its Android smartphone operating system, according to people familiar with the plans, News.Az reports, citing Bloomberg.

Antitrust officials, along with states that have joined the case, also plan to recommend Wednesday that federal judge Amit Mehta impose data licensing requirements, said the people, who asked not to be named discussing a confidential matter.

If Mehta accepts the proposals, they have the potential to reshape the online search market and the burgeoning AI industry. The case was filed under the first Trump administration and continued under President Joe Biden. It marks the most aggressive effort to rein in a technology company since Washington unsuccessfully sought to break up Microsoft Corp. two decades ago.

Owning the world’s most popular web browser is key for Google’s ads business. The company is able to see activity from signed-in users, and use that data to more effectively target promotions, which generate the bulk of its revenue. Google has also been using Chrome to direct users to its flagship AI product, Gemini, which has the potential to evolve from an answer-bot to an assistant that follows users around the web.

Should a sale proceed, Chrome would be worth “at least $15-$20 billion, given it has over 3 billion monthly active users,” said Bloomberg Intelligence analyst Mandeep Singh.

The price prospective buyers are willing to pay may depend on their ability to link Chrome to other services, said Bob O’Donnell of TECHnalysis Research. “It’s not directly monetizable,” he said. “It serves as a gateway to other things. It’s not clear how you measure that from a pure revenue-generating perspective.”

Lee-Anne Mulholland, Google’s vice president of regulatory affairs, said the Justice Department “continues to push a radical agenda that goes far beyond the legal issues in this case.” She added, “the government putting its thumb on the scale in these ways would harm consumers, developers and American technological leadership at precisely the moment it is most needed.”

The Justice Department declined to comment.

News.Az