Japan welcomed a record 42.7 million tourists in 2025, reaching an all-time high despite a sharp decline in visitors from China following diplomatic tensions between the two countries.
Japan is addressing overtourism in popular destinations like Tokyo and Kyoto by introducing flexible digital nomad visas and promoting “workcation” opportunities. The initiative encourages remote workers to stay longer, work from co-working hubs, and explore lesser-known regions, helping to distribute tourism benefits more evenly across the country.
As cities like Paris, Barcelona and Rome struggle with overcrowding, anti-tourism protests and summer heatwaves, Berlin is positioning itself as a calmer, cooler alternative. The German capital is promoting its mix of cutting-edge art, Prussian palaces and world-famous techno clubs to revive a tourism sector that has lagged behind Europe’s post-pandemic rebound.
20 Jan 2026-14:07
22 Aug 2025-15:39
