Ulta Beauty’s (ULTA.O) shares fell about 8% in premarket trading on Friday as rising costs weighed on the retailer’s margins, despite strong holiday-quarter sales and a promising outlook. Analysts remain cautiously optimistic, noting the company’s new TikTok-led strategy under CEO Kecia Steelman to attract younger and affluent shoppers.
13 Mar 2026-17:25
13 Mar 2026-17:25
