Swatch Group CEO Nick Hayek has voiced concern over the Swiss franc’s rapid rise, saying the currency’s strength is putting Swiss manufacturers at risk.

Swiss watchmaker Swatch is facing growing pressure from investors and analysts to accelerate reforms, as years of weak share performance and declining profits raise questions about its long-term strategy.

Italian authorities have launched two parallel investigations into Swiss watchmaker Swatch and Japan’s Citizen Watch over alleged online retail price-fixing by their authorized distributors.

U.S. investor Steven Wood criticized Swatch Group for "worst-in-class governance" and has proposed major reforms to the Swiss watchmaker's board.

Swiss watchmaker Swatch Group will increase its prices in the United States by 5% to 15% following the 39% tariff imposed on Swiss imports by President Donald Trump last month, CEO Nick Hayek told the NZZ am Sonntag newspaper.

Swatch Group CEO Nick Hayek is calling on Swiss President Karin Keller-Sutter to travel to Washington and meet with U.S. President Donald Trump in a last-minute bid to avoid a steep 39% tariff on Swiss imports.