Shein is stepping into one of its toughest markets yet — France — and the fight is already fierce. The Chinese fast-fashion giant is opening its first permanent boutique inside Paris’ iconic BHV department store, followed by several more in Galeries Lafayette locations across the country. But as the shop doors prepare to open, political pressure, protests, and public backlash are mounting.
04 Nov 2025-16:15
10 Dec 2025-08:47
