Apple likely to unveil iPhone 17 in early September
Apple is likely to hold its highly anticipated iPhone 17 announcement event during the week of September 8, 2025, with September 9 or 10 being the most probable dates.
The anticipated timing of the iPhone 17 event was outlined in the latest "Power On" newsletter from Bloomberg's Mark Gurman, News.Az reports, citing foreign media.
According to Gurman, Apple traditionally schedules its iPhone unveilings for the week following Labor Day in the United States. In 2025, Labor Day falls on Monday, September 1, placing the target week between Monday, September 8, and Friday, September 12.
Apple has consistently avoided holding major product announcements on Fridays, eliminating September 12 from consideration. The company has also refrained from scheduling events on September 11 in recent years. Based on these constraints, Monday, September 8, Tuesday, September 9 and Wednesday, September 10 are the most plausible dates for the event. Gurman believes Tuesday, September 9 or Wednesday, September 10 is most likely.
Gurman's projections are supported by an analysis of Apple's event history over the past decade. Of the ten most recent iPhone launch events, five were held on a Tuesday and three on a Wednesday.
Similar news
