Apple has hired former Google executive Lilian Rincon to lead its artificial intelligence product marketing, as the company accelerates efforts to upgrade its voice assistant Siri with advanced AI capabilities.

Apple and Google have agreed to pay a combined $163 million to settle lawsuits accusing their voice assistants of secretly recording users’ private conversations without consent.

Apple will use Google’s Gemini AI models for its redesigned Siri assistant later this year, under a multi-year deal that strengthens the tech giants’ partnership and gives Alphabet a major boost in the AI race.

Apple Inc. is exploring the possibility of integrating artificial intelligence technology from Anthropic PBC or OpenAI to enhance Siri.

Apple has announced the dates for this year's Worldwide Developers Conference (WWDC), set to begin with an in-person experience on June 9th at Apple Park, where attendees can watch the keynote and Platforms State of the Union.

Apple Inc.'s challenges in its AI division have intensified, with the company announcing a delay in the rollout of promised updates to its Siri digital assistant.

Apple (NASDAQ:AAPL) clarified on Wednesday that it has never sold the data collected by its Siri voice assistant or used it to create marketing profiles, just days after settling a case in which it faced such accusations, News.az reports citing Xinhua.

Apple issued a clarification on Wednesday, emphasizing that it has never sold data collected by its Siri voice assistant or used it to build marketing profiles.

Apple has agreed to pay $95 million to settle a proposed class action lawsuit that accused its voice-activated Siri assistant of violating users' privacy.

Apple is to boost its Siri voice assistant and operating systems with ChatGPT as it seeks to catch up in the AI race.